Editor: Luigi Romano
Creative Director: Dayo Harewood
Director: Sandra Whitner
Design/Graphics: Nick Proto
Sound Design/Mix: Elad Marsh
Color: Marshall Plante
2018 Clio Entertainment Silver Award Winner
2018 AdWeek Arc Best Sponsored Content Award Winner
2018 Creativity International Media & Interactive Design Awards Winner
2018 Telly Branded Content: Fashion & Lifestyle Award Winner
N.E.R.D and Rihanna's hit song 'Lemon' ignited the internet's latest viral dance craze, the #LemonDanceChallenge. In the second episode of MTV's LIT!, Pharrell Williams’s inspiration, Mette Towley, and the star choreographer of Beyoncé's 'Single Ladies' and 'Lemonade,' JaQuel Knight, break down the buzzy choreography that got Justin Timberlake and Serena Williams dancing. Celebrity choreographer, Tanisha Scott spends time with Mette and JaQuel to uncover the powerful message behind 'Lemon' and how they rise #AboveTheNoise.